Privacy Policy

This privacy policy (“Policy”) explains Fortuna Edge’s privacy practices for processing personal information via Fortuna Edge’s Services.

Fortuna Edge’s services include:

Fortuna Edge’s website (the “Site”);
Mobile User Acquisition Technology Platform Platforms;
Products that are integrated into third-party apps and sites.

It applies whenever you access or use the Site or a mobile application or website that is connected and/or uses the Services (as applicable). This Policy is intended for both website publisher customers (“Publishers”) and individual users of websites and apps.

Please take the time to read the full Policy. Capitalized terms used herein are defined in this Policy.

Fortuna Edge acknowledges the importance of information privacy. Fortuna Edge is firmly committed to protecting the privacy of Internet users and fostering users’ confidence in the Internet, Internet advertising and has created this Policy.

1. Fortuna Edge Services

Fortuna Edge is a mobile user acquisition platform serving platform and exchange that provides targeted acquisition services to its clients (“Partners”).

Fortuna Edge develops and operates several services in the ad-tech environment, such as a programmatic ad exchange, mediation platform, programmatic mediation platform and other online advertising-related services, all of which may include advertising management services, such as optimization, ad serving, campaign management and the compilation of relevant statistical data (collectively, the “Services”).

Fortuna collects personal information in order to provide the Services and for other specific purposes, as described in this Privacy Policy. Please note that you are not required by law to provide Fortuna Edge with any personal information.

Whenever user visits a website operated by a Partner or any third-party site or application where ads code from Fortuna Edge is implemented, ads may be served and some data may be collected. That data helps to get the most relevant ads for the user.

We collect and store personal information that you provide directly to us through the Website during the registration process or otherwise in connection with your use of our Website. We require registration at Fortuna Edge from everybody who wants to gain access to the platform and use its features. The registration process presupposes providing personal information, including full name, contact details. When you choose to provide us with your personal information you consent to the use of your personal information as identified in this Policy and as may be further identified at the time of collection. You can choose not to provide us with your personal information, but in that event, we may not be able to provide you with full use of the Website or Services.

We may also automatically collect some personal information from you when you visit our Partners Websites, or through third party websites (including social media websites).

All of your personal information may be processed automatically.

2. Use of personal information

We may use your personal information for a number of purposes, such as:

to inform the agents of prospective advertisers that you are on visiting the web site, so that the website can solicit bids for the opportunity to show an ad to you;
to combine your browsing habits with data they already have collected about you (and infer further insights about you) so that they can select relevant ads for you;
to identify whether you are the kind of person that its advertising clients want to show ads to;
to monitor your behavior on websites in order to determine if you have viewed or interacted with an ad;
to combine your browsing habits with data they already have collected about you (and infer further insights about you), to verify that you are human rather than a “bot” attempting to defraud advertisers;
to record the number of times you have viewed each ad, to prevent a single ad being shown to you too frequently;
to enable and optimize the Services’ tools and features;
to target advertising to the most receptive audiences;
to help us develop, customize, deliver, support and improve our services, products, content, and advertising;
to serve advertisements on our Service or through emails;
tracking and analyzing user preferences;
enhancing user experience;
ensure you have a personalized and consistent experience in using the Website and Services;
protecting the security of our Website;
other legitimate business purposes described in this Policy.

Any of your personal information be used for Fortuna Edge internal purposes only.

3. Collected data

The following data and information may be collected from a user:

name;
email address;
website;

Please note that as part of Fortuna Edge’s Services Fortuna Edge do not collect any information that could directly identify End Users. This means Fortuna Edge do not know who End Users are. Fortuna Edge does not collect sensitive information. Fortuna Edge do not create segments to specifically target children under 18 years old.

The following data and information may be collected automatically:

activity on the website;

IP address;
date and time of visit;
device and browser information;
geographic info, based on IP address (to the city level);
served ads data;
data, received from other digital advertising networks;
hashed email address;
user ID assigned in our system;
cookies;
web beacons.

Applications with embedded Fortuna Edge’s Android/iOS SDK also may gather IDFA/AAID and exact location, if it’s allowed by application permissions.

This data is used in a non-personally identifiable way for the purpose of ad serving operations only.

4. Information sharing

Fortuna Edge does not sell raw collected information to any third party.

Users’ contact details will not be shared with, sold to or accessible to any third party, being used only for communication between a user and Fortuna Edge administrators. Aggregated pseudo-anonymized information may be shared with third parties for reference, statistical or marketing reasons and other similar purposes. It has no effect on your privacy, because there is no reasonable way to extract data from the aggregated information that can be associated with you.

Fortuna Edge will share your personal information only subject to the terms of this Policy, or subject to your prior consent.

5. Cookies and beacons

Fortuna Edge may use cookies, tracking pixels and other similar beacon technologies to provide services to Partners.

Cookies are small data files stored on user’s device that helps to identify the same user’s browser. Using cookies is common and prevalent practice in the ad industry. The following types of cookies may be employed by Fortuna Edge:

cookies necessary for proper website operation (e.g. authorization);
cookies gathering personally non-identifiable information on how people use Fortuna Edge and tracking performance;
option and functionality choices storage to provide users with customized and relevant experience;
targeting and advertising data cookies for the purpose of advertising campaign tracking, serving targeted relevant ads and interest-based advertising.

Cookies are used to assign an anonymous and unique ID number to users when they view or login to our site. The cookie does NOT include user’s name, address, phone number, e-mail address, or any other personally identifiable information. Cookies are relevant to our servers for recognizing the authorized users, so that users can browse the site without being repeatedly asked for authorization.

Web Beacons are transparent small images or JavaScript codes. They are used to gather personally non-identifiable data on how visitors interact with sites, such as ad impressions, clicks on ads, and similar.

6. Cookies and IDFA/AAID removal

Cookies can be removed using privacy preferences in user’s browser or application or using general system privacy settings (such as available in Android operating system, for instance). After that Fortuna Edge will not be able to serve relevant targeted advertising and will continue serving general non-personalized ads.

7. Security

Fortuna Edge applies all reasonable measures to protect the collected data against accidental or unlawful destruction and loss, alteration, unauthorized disclosure, processing or access. Personal information of all European visitors are stored in Europe.

8. External links

Our site contains links to external websites. FortunaEdge.com is not responsible for the privacy practices and content of such websites or applications (including widgets). Often links to other websites are placed at FortunaEdge.com for informative purposes only, to refer our users to topics they may find useful. Please remember that your browsing any other website, including the ones linked up to FortunaEdge, is subject to their own rules and policies. FortunaEdge.com denies responsibility for your interaction on other websites.

9. Changes

Fortuna Edge reserves the right to amend this Privacy Notice from time to time. Changes will be posted on this page. All personal information can be processed automatically.

If you have any questions or comments about this Privacy Policy, please contact us at admin@fortunaedgemedia.com